Allphins
B2B reinsurance analytics site with deep CMS and motion polish.
- Context
- Allphins sells reinsurance analytics to C-level buyers. The site has to carry real product complexity without losing the polish that audience expects.
- Timeline
- Delivered 2024, 5-star Upwork feedback
- Role
- Development, CMS architecture, custom animations
- Audience
- Enterprise reinsurance
- CMS
- Multi-page content model
- Delivery
- 5-star Upwork feedback
What I built
- A multi-page Webflow marketing site built around the client's Lines-of-Business content model.
- Custom scroll and hover interactions tuned in tight iteration with the client.
- A CMS mapped to business objects the team already used, not abstract "collections."
- Testimonial rotations that carry weight without distracting from the product copy.
Architecture
Interesting decisions
Client-First naming
A site at this scale lives or dies by class-naming discipline. Sticking to Client-First meant any frontend engineer joining later could navigate the codebase on their first afternoon.
Hand-written animations
Plugin-driven motion feels the same across every site that uses it. Hand-written interactions let the brand feel distinct without crossing into gimmick territory.
Result
The content team edits the site without calling back. The animations held up through multiple design reviews with the C-suite and shipped as-designed.
Jumbo / InterStar
Full e-commerce and ERP system. Storefront returning soon after a compliance update.
Lab Data Pipeline
Manual lab operations replaced with a self-updating cloud pipeline.
Competitive Intelligence Agent
An AI agent that runs weeks of market research in minutes.